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     Ideal Standard was founded in 1901 and is a century-old brand of sanitary fitting supplier in Germany. For more than 100 years, it has demonstrated excellence in the fields of highest quality, innovative design, technology and service. From the perspective of people's usage habits, the brand develops and realizes the "real ideal bathroom" with a shared space thinking. The product line spans sanitary fittings, accessories and kitchen faucets. Brands are also actively taking the environmental responsibility that a large company should have. Before developing every product and making every decision, they put the impact on the environment and the consumer experience first.


Where it

all comes





From inspiration to installation, SingularTM is Ideal Standard’s end-to-end journey for creating endless cross-category bathroom solutions for all customers.


It’s built on our understanding customer needs, and brings together expertise, design and performance to create solutions that make life easier for everyone.



Perfectly pair products across Ideal Standard’s ranges with peace of mind that everything is made to fit together, for a truly seamless solution.


Ideal Standard manufacturer bathroom products across every category including toilets, basins, taps, furniture, showers, baths and accessories.



Leaders in PerformanceTM

for over 100 years




From comfort and safety, to hygiene, durability and sustainability, excellence in performance makes everything possible.


Combining experience and expertise allows Ideal Standard to push past limitations into new possibilities, and deliver innovations that set a new standard in bathrooms. It’s ingenuity at its best. It’s leadership in performance.


     FirmaFlow® ceramic disc technology is designed to last 500,000 use cycles which equates to 10-15 years of daily use. (almost twice as long as the industry standard)



       New series---Linda X uses the unique Diamatec® material, its tagline is "IMPOSSIBLY FINE, EFFORTLESSLY STRONG". Its original composite material produces lightweight ceramics with ultra-thin edges and unprecedented strength and durability.



Unrivalled innovation,

redefining the industry




Award-winning AquaBlade® technology sets new standards in flushing performance. Cleaner, smarter and quieter, AquaBlade® outperforms all others on the market and is included in Connect Air and Tesi toilets.


Together for a better future


            As one of the leading manufacturers in the bathroom industry, Ideal Standard has an important role to play when it comes to building a more sustainable future for the benefit of society.

        This means taking important steps towards achieving and reporting on environmental, social and governance goals, constantly striving to think differently and implement changes that make a real difference.

Ideal Standard - Selling well series


The report on Interior magazine in 2022

A new era
of Design.

     Collaborating with master designers Ludovica and Roberto Palomba, we’re bringing the rich history of design from across our portfolio into the modern era.
     Our products, collections and technologies have been consistently recognized by international awards, reflecting our dedication to craftsmanship, design and performance.

Certificates and Awards record